Sweet Kitchen

This project is done during the RMIT course, It's a branding identity project, I create a brand that identifies me. This process involves lots of sketches and drawings for brainstorming. The inspiration comes from the donuts because I love desserts and they make me happy.



The name of the logo is "Sweet kitchen." From the logo, you can see that it's a donut with a chef's hat and whisk, so it's obvious that it's a chef. The color matching is also based on the requirements, only two colors are selected, and the two colors echo each other to give a bright visual effect.
This project had many different design processes and experienced a very comprehensive design step. At the same time, I also made a double-sided business card. The front design uses a pink background as a whole to make the business card look cuter, and the back design uses a little powdered sugar on the donut, which echoes the two. It was a very great experience for me.

This is a customer letterhead design that assumes how the logo will be applied to the letterhead, and how it will look visually. Put the logo in the upper right corner to make the logo clear at a glance